EQ4 ADVERTISING OPPORTUNITY






ABOUT THE LOCATION

The AJ Bell digital screen at the EQ4 site offers a state of the art, large format HD digital screen in an elevated position. The screen is located above Trafford Road, serving the main arterial route heading towards Mediacity and the M602 junction

THE BUILDING

  • Ideally situated at the juncture of Manchester/Salford & Trafford boundary
  • Key arterial location for commuters heading towards Mediacity, M602 and Manchester City Centre
  • Visible to over 50,000 passenger journeys per day (weekday)
  • Match-day foot traffic of 20,000 to Exchange Quay and Salford Quays Metrolink stops
  • Visitor economy growing with 7% increase in 2017 from previous year thanks to Lowry Theatre, Imperial War Museum and Manchester United Tours

THE AUDIENCE

  • 2 Key arterial routes
  • Chester Rd 28,000 cars per day (main arterial route from affluent South Manchester)
  • Trafford Rd- 27,000 cars per day (entrance to Salford Quays, route to M602 motorway)
  • Mediacity is a purpose built hub for digital & creative business boasting the BBC, ITV and Dock 10 among it’s residents
  • Over 45,000 people employed across Exchange Quays, Salford Quays and Mediacity
  • Heavy ABC1 presence – 25-44 profile
  • Wide range of visitor profile thanks to Lowry Theatre, Imperial War Museum and Manchester United Tours

THE SCREEN

  • LED Screen Size: 9.6m x 5.76m
  • 1 in 6, 10 seconds in each 60
    second loop
  • High resolution state of the art screen

98%
of the UK population has seen some form of Out of Home advertising in the last week
48%
of consumers see an OOH advert within an hour of making an online purchase
98%
of drivers will be influenced by an OOH advert on their commute to/from a place of work
17%
Who see an OOH advert are more likely to interact with or research a brand on their phone


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Want to find out more?

For more information on our available advertising slots at our EQ4 site, contact us below and we’ll give you a call discussing your individual requirements and how we can help you.