From Screen to Store: How Footfall Attributions Can Boost Your Screen Campaign
With an ever-changing digital world, we keep ahead of the trends at Lucid Outdoor. Buying programmatic Digital Out Of Home for our clients and pairing this with new technology for footfall attribution, we are able to boost your screen campaign, delivering measurable results.
What Is Programmatic DOOH?
Programmatic DOOH means buying digital billboard space automatically, anywhere in the world. Lucid Outdoor use software to buy screens that are bespoke to your campaign. By targeting specific locations, times of day, demographics and using customer journey insights, we can tailor your digital ad campaign to suit your business needs! As programmatic DOOH grows, it now makes up over a quarter of all DOOH spending, driven by its ease and ability to tie spending directly to results
How Does Footfall Attribution Work?
Bluetooth Beacons
Small Bluetooth devices near screens send out low-power signals that phones pick up when Bluetooth is on. The phone and beacon agree on a rotating code, for privacy, it’s never your real phone address, and the screen logs that code and a timestamp.
Wi-Fi Probe Detection
When your phone’s Wi-Fi is on, it quietly sends out short “probe” messages as it looks for networks nearby. Sensors placed by the screen can pick up these probes, turn the phone’s random hardware address into an anonymous code (a one-way hash), and save just that code, so you can count how many unique devices came close without ever knowing anyone’s identity, keeping this GDPR compliant!
Measuring Results
Once a screen logs a hashed ID, the system watches for that same ID inside a store’s geofenced area, drawn tightly around the store footprint, within a set time window (often 24 hours). If the ID shows up in the store zone, it’s counted as a visit driven by the ad. This gives clients clear data on how many additional people came in because they saw the screen. When done correctly, this method reaches 90%–95 % accuracy in busy city spots, with minor errors from signal noise or people sharing devices.
Attributions Accuracy – 90-95% of store visits are correctly linked to the screen ad in urban, high-footfall areas.
Footfall Uplift – Clients often see an 8-10% increase in visits to the store during pDOOH campaigns with footfall attribution.
ROAS – Industry states that clients typically earn 3x back on what they spend, especially near transit hubs or busy shopping districts.
Ready to go from screen to store?
Contact Lucid Outdoor today to book your programmatic digital screen campaign with built-in footfall attribution and start seeing exactly how your outdoor ads drive customers through your doors.