Salford Community Leisure is pleased to announce a new partnership with growing local media owner Lucid Outdoor which will invest advertising revenue back into facilities.

The commercial partnership has kicked off with Lucid’s advertising boards erected at the city’s eight leisure centres, giving companies and brands the chance to communicate directly with centre users and visitors.

The leisure trust, which is a community benefit society with charitable status, operates leisure centres across the city of Salford, with venues in Broughton, Clarendon, Eccles, Irlam, Ordsall, Salford Sports Village, Swinton, and Worsley. Advertisers can create awareness by targeting individual towns or the complete city as a whole.

Last year there were over 1.4m visits to Salford’s community leisure centres which included members and their friends and family members using the facilities for gym sessions, group fitness classes, and swimming lessons.

Lucid Outdoor will provide more than 40 individual advertising sites available with a range of options targeting a variety of demographics across the city.

Confirmation of the new partnership with Salford Community Leisure has led to locally based Lucid Outdoor expanding their business with the appointment of Gareth Prest as sales director and Dan Thomas as sales executive who have over 15 years of advertising experience across the sports and leisure industries.

Mike Cleary, CEO of Lucid Outdoor said: “I was born and bred in Salford so I’m delighted to be announcing this partnership with Salford Community Leisure. These local leisure centres are the focal point of the community and I believe an un-tapped channel for marketers. Our sites offer unique penetration into the marketplace, with high frequency and dwell time with rates that are accessible for all businesses, providing value for money and great return on investment. This quantity and frequency of visits makes advertising in leisure centres an exciting proposal for marketers.”

Mark Chew, Director of Leisure at Salford Community Leisure, said: “This is a win, win partnership for everyone. These new sites offer advertisers the perfect chance to target a captive audience at our leisure centres. The partnership means we’ll benefit from this new revenue stream bringing income into the organisation, which we’ll re-invest to improve the experience for our members.”