Lucid Outdoor are excited to announce a brand new out-of-home advertising campaign in three venues with Salford Community Leisure centres.
We have recently acquired the local beauty and aesthetics clinic NK Aesthetics as a client, and the campaign provides the opportunity for direct brand exposure to target a range of different people that frequently visit the busy centres.
The three leisure centres in Eccles, Irlam & Cadishead and Swinton are thriving within their communities, making the chance for advertising an effective solution for NK aesthetics. Nicola Farrell, the founder of the clinic, is delighted with this new opportunity. “As somebody who has grown up in Salford, I’m really happy to be advertising in the local area. This is a great prospect for us to attract new visitors to the clinic. People go to the gym to look and feel good about themselves, which is why people come for treatment at the clinic, so the market is already accustomed to us”.
Nicola’s success has seen her branch out to different clinics in Amsterdam and Essex, and clients can also visit her in an array of locations in the greater Manchester area such as Wythenshawe, Oldham, and Stalybridge. “I also have clinics in Leeds, Coventry, and Warrington, and my former customers from Essex have even been coming up for treatments in Salford”, says Nicola. With nearly 10 years’ experience to her name, it’s no surprise that the clinic is gaining a national outreach.
However, it’s Salford that is really putting NK Aesthetics on the map, and the announcement of this new partnership is the latest in a series of partnerships that are contributing towards Lucid’s continuous expansion.
Following a collaboration with Salford Community Leisure, Dan Thomas, sales executive at Lucid Outdoor, is confident that this collaboration will see more and more local businesses develop an interest in out-of-home advertising. “This is a great way for NK aesthetics to target their key demographic, and with Salford Community Leisure offering flexible membership options, visitors can access any of the sites where the posters have been assembled.”